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West Virginia licensees must retain copies of advertising for how long following its use?

Six months

The correct duration for retaining copies of advertising is twelve months. This requirement is in place to ensure that licensees have a record of their marketing practices for regulatory review and compliance purposes. Keeping advertising records for this period allows for proper oversight and accountability, which is important in the mortgage industry. While maintaining records for shorter durations may seem sufficient, it does not align with the standard requirement intended to protect consumers and maintain ethical advertising practices. Therefore, the correct answer reflects the necessity for more comprehensive oversight rather than a brief retention period.

Twelve months

Two years

Eighteen months

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